Hershey Kisses vs Reeses Checkers | Em Gilliam

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AUDUBON OPOLY

Licensed Board Game

Grab your binoculars and get ready to spot the colorful painted birds of John J. Audubon, the famous lover and observer of birds! Play on a nature-themed game board to collect Audubon’s most iconic North American species. Collect the most bird-sightings to win!

CRITICAL SKILLS

MARKET ANALYSIS

BIRD RESEARCH

IDEAS GENERATION

CREATIVE DIRECTION

PRODUCT MANAGEMENT

PROCESS INSIGHTS

Common birds plus cool birds plus collector bird prints.

GAME CONCEPT

Feature a mix of common garden birds, the coolest birds to spot in the wild, and the most iconic Audubon prints.

Audubon Opoly game board diagram.

CONTENT RESEARCH

Research drove game board hiearchy--habitat-based birds sets and increasing value from common to rarest sightings.

MATERIALS & MORE

MATERIALS & MANUFACTURING

Managed design team and factories in producing technical drawings, renderings, and samples for molded metal and plastic game pieces.

CATEGORY EXPANSION

Developed game content and art direction for multiple licenses, including Coca Cola, Warner Bros, John Wayne, & Betty Boop.

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